When developing links to other content, which of the following will help create the most compelling links that improve the readability of the site?
A) Links that support content skimming but not navigation
B) Cute, catchy phrases
C) Links that clearly identify where a link will take the reader
D) Using a list to present all links in one location
E) Links that support navigation but not content skimming
Answer: C
Explanation: C) Write effective links that serve for both site navigation and content skimming. Above all, clearly identify where a link will take readers. Don't resort to cute wordplay that obscures the content, and don't force readers to click through and try to figure out where they're going.
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