The key to a successful emotional advertising appeal is to use the emotion to
A. make consumers cry.
B. deliver a logical message.
C. create a bond between the consumer and the brand.
D. get consumers to think about the benefits of the product.
E. balance social marketing with product-focused advertising.
Answer: C
You might also like to view...
The Shelast Corporation adopted a defined benefit pension plan on January 1, 2018 and has provided the following information:The projected benefit obligation on January 1, 2018 was $2,160,500. The 2018 service cost totaled $250,000; the 2019 service cost totaled $275,000. Annual amortization of prior service costs is $216,050. The discount rate is 10%. The pension plan funding during 2018 was $200,000; the pension plan funding during 2019 was $225,000. The actual return on plan assets was $19,000 during 2019. Required:Determine the projected benefit obligation balance as of December 31, 2019.
What will be an ideal response?
As used in accounting, the "Notes to the Financial Statements" should be:
A) shown at the bottom of the income statement. B) shown in the notes section of the balance sheet. C) included as an integral part of the financial statements. D) considered an optional part of the financial statements.
Collaboration on team-written documents may be necessary for projects that ________
A) ?are big B) ?have short deadlines C) ?require the expertise or consensus of many people D) ?encompass all of these conditions
Why does an auditor not have responsibility to identify or assess all business risks?
Professional auditing standards provide guidance on the auditor’s consideration of an entity’s business environment and associated business risks.