At one time Miller Beer was known as the "champagne of bottled beer." Unfortunately, Miller drinkers did not drink much beer. To increase sales, Miller was repositioned to attract the members of the middle working class
This segmentation approach is ________.
A) user loyalty
B) usage rate
C) needs
D) behavioral
E) psychographic
E
You might also like to view...
The Theory of Planned Behavior attempts to explain how ________ influence consumer behavior
A) attitudes, behaviors, and norms B) behaviors, self-identity, and personality C) cognitive age, life stages, and reference groups D) beliefs, perceptions, and motivations E) subcultures, opinion leaders, and social classes
________ is a view that holds that people act only out of self-interest.
Fill in the blank(s) with the appropriate word(s).
Which of the following best describes accounting?
A) records economic data but does not communicate the data to users according to any specific rules B) is an information system that provides reports to users C) is of no use by individuals outside of the business D) is used only for filling out tax returns and for financial statements for various type of governmental reporting requirements
Patents are exclusive rights to manufacture, use, or sell a particular product or process
Indicate whether the statement is true or false