Which of the following is not true regarding how a corporate identity is developed?
A) Corporate identities are normally developed by the management group of a company.
B) The marketing group conducts market research, costs analysis, and other studies to build the identity.
C) The marketing group hire professional designers to produce pieces of the overall identity, such as the logo, with guidance from studies.
D) Each branch of the organization is expected to use the identity to create consistency and present a unified public view of the company.
A
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