Based on evidence from Karremans et al. (2006) about how subliminal messages can affect our product choices, who would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed?

a. Eric, who is a health nut
b. Jessica, who was hungry for candy
c. Jason, who isn't hungry
d. Tara, who paid very close attention to the ad


Answer: B

Psychology

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