What are the main forms of direct and digital marketing?
What will be an ideal response?
The main forms of direct and digital marketing include traditional direct marketing tools and the new direct digital marketing tools. Traditional direct marketing tools include face-to-face selling, direct-mail marketing, catalog marketing, telemarketing, direct-response television marketing, and kiosk marketing. These traditional tools are still heavily used and very important in most firm's direct marketing efforts. In recent years, however, a dazzling new set of direct digital marketing tools has burst onto the marketing scene, including online marketing (Web sites, online ads and promotions, e-mail, online videos, and blogs), social media marketing, and mobile marketing.
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For which of the following products would a continuous advertising schedule be most appropriate?
A) swimming pool chemicals B) snow goggles C) heaters D) mosquito repellent E) lightbulbs
What should Lindell offer to John to rectify the situation?
A) Lindell should send John two new machines. B) Lindell should consult with John to find out what would help him regain trust in Lindell and in Hoseke Corporation. C) Lindell should refund John's money. D) Lindell should discount any further purchases by half. E) Lindell should demote the head of the shipping department.
Which step of the innovation process can be described as recognition of a need for a solution and generated from existing information, experience, and knowledge.
a. Implementation and diffusion b. Idea generation c. Problem solving d. Brainstorming
Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate?
A. Gasoline B. Jaguar automobiles C. Skippy peanut butter D. Laundry detergent E. Organic foods