Exposing listeners' inconsistencies is a good way to combat the resistance strategy of __________.

A. dismissal
B. denial
C. belittling the source
D. compartmentalization


Answer: D

Communication & Mass Media

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Inductive reasoning argues from specific examples to reach a general conclusion

Indicate whether the statement is true or false

Communication & Mass Media

For an employment interview you should be

A. honest. B. positive. C. brief. D. all of the above.

Communication & Mass Media

All cable channels can be grouped into three basic categories

a. progressive, interlaced, compressed b. discounted, bundled, matched c. narrow content, similar demographic appeal, and broad appeal d. VoD, SVoD, and NVoD e. network, syndicated, local

Communication & Mass Media

The Motivated Sequence step that asks the listeners to imagine the results that will follow when they adopt the recommended solution is which of the following?

A) attention B) action C) motivation D) satisfaction E) visualization

Communication & Mass Media