The systems viewpoint regards the various parts making up the whole system as
A. microsystems.
B. macrosystems.
C. subsystems.
D. management collections.
E. organizational sets.
C. subsystems.
Parts making up the whole system are subsystems.
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Websites, cell phones, and advertisements that present the same message and theme are:
A) contact points B) marketing plans C) account executives D) marketing objectives
Which of the following items are inexpensive when compared to other business products?
a. Accessory equipment b. Installations c. Component parts d. Supplies
For 18 months, Warner-Lambert Co. was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." The Federal Trade Commission (FTC) imposed this requirement because previous advertising had caused consumers to believe Listerine was effective against colds. This is an example of the FTC action known as
A. self-regulation. B. cease-and-desist advertising. C. deceptive advertising. D. unethical advertising. E. corrective advertising.
One possible disadvantage of mediation-arbitration as a method for third party dispute resolution is:
A. The threat of arbitration makes successful mediation less likely to occur. B. The mediator-arbitrator develops too much knowledge of the parties' concerns in the mediation phase and can no longer remain neutral in the arbitration phase. C. The mediator-arbitrator can have too much power because of the threat of what they'll do in arbitration. D. The parties may withhold information during the mediation because they fear the mediator-arbitrator will use the information against them in the arbitration phase.