Which of the following terms best explains why we believe statements such as:

"Confident speakers know what they are talking about"?
a. logistics
b. heuristics
c. favorability
d. disposition
e. values


b

Communication & Mass Media

You might also like to view...

A nominating speech places an actor, entertainer, or politician into consideration for an award

Indicate whether the statement is true or false

Communication & Mass Media

Controversial issues make excellent choices for persuasive speeches

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Video conferencing is a richer medium than e-mail because it has greater information-carrying capacity than e-mail. 2. According to UGT, people use media to fulfill certain needs. 3. Ambiguous messages should be sent with more lean mediums. 4. The newest technology should always be used if possible, according to Media Richness Theory. 5. Reciprocal interdependence refers to the notion that if a sufficient number of people adopt the innovation, the innovation becomes self-sufficient, ensuring future growth.

Communication & Mass Media

Organizational leaders who force change usually are successful

Indicate whether this statement is true or false.

Communication & Mass Media