Debbie is interested in measuring the effectiveness of her firm's public relations campaigns. She would like to perform a content analysis of the firm's messages as well as a readership survey. Debbie is most likely performing a
A. social audit.
B. communications audit.
C. public relations audit.
D. advertising audit.
E. environmental audit.
Answer: B
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An increase in inventory of $7,000 for the year:
A. increases cash flow from operating activities by $14,000. B. decreases cash flow from operating activities by $14,000. C. decreases cash flow from operating activities by $7,000. D. increases cash from operating activities by $7,000.
What advantage does a reference check have over a resume in terms of gathering a candidate’s behavioral information?
a. It is more likely to reveal a candidate’s weaknesses with respect to job performance. b. It is a better way to assess a candidate’s past accomplishments. c. It offers a more comprehensive view of a candidate’s extracurricular activities. d. It will give a more accurate view of a candidate’s goals.
Leadership is one of social science’s least examined phenomena.
a. True b. False
A successful total quality management (TQM) program requires
A. attributing defects to the appropriate production function(s). B. breaking down barriers between functions. C. focusing on defect solutions, not sources. D. soliciting feedback from division-level managers and above. E. minimizing changes in the organization's culture.