A customer will tend to screen out or modify stimuli. This process is known as:
A) conscious input
B) selective attention
C) discrimination
D) selectivity
E) sensation
B
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The Bayesian approach to sampling is theoretically appealing, however, it is not widely used in marketing research because much of the required information on costs and probabilities is not available
Indicate whether the statement is true or false
The employee’s name is an example of ______.
a. an entity b. an attribute c. an object d. a primary key
When it comes to presentation style during an investment pitch it is important to _______________.
a. carefully read through your slides with your investor b. not read your slides and instead speak to your audience c. always stay at your lectern or podium d. always talk at the investor audience
A corporation is required to have at least one class of stock with voting rights
a. True b. False Indicate whether the statement is true or false