In what way was the anti-discrimination legislation in Europe strengthened in 2006?
a. Greater penalties were added for noncompliance
b. Protection for women as part time workers were added
c. Protection against gender discrimination was added
d. Protection against sexual orientation was added
c. Protection against gender discrimination was added
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The Internet provides marketers and consumers with opportunities for much greater interaction and ________ than other marketing channels
A) control B) data security C) high involvement selling D) order conversion E) individualization
An apology can be simply an expression of sympathy that something negative has happened
Indicate whether the statement is true or false.
Which of the following marketing orientations holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?
A) the product concept B) the production concept C) the selling concept D) the marketing concept E) the societal marketing concept
Which of the following approaches is best for providing constructive criticism to a colleague?
A. Progress report B. Peer report C. Documented formal report D. Informal email