________ includes all the activities in selling goods or services to those who buy for resale or business use
A) Retailing
B) Wholesaling
C) Procurement
D) Promoting
E) Warehousing
B
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To ensure that the visual is ________, look for mistakes such as undocumented symbols and misaligned elements, and check to be sure that the message is accurately delivered
A) accurate B) honest C) properly documented D) parallel E) needed
When Amy goes shopping for clothes, she goes into every store in the mall looking for the best deal. She
is very price conscious. On the basis of loyalty status, Amy can be described as ________. A) a switchcer B) a split loyal C) a shifting loyal D) a hard-core loyal E) an antiloyal
Denying employment to a woman because she is pregnant is a form of quid pro quo sex discrimination
Indicate whether the statement is true or false
A company's marketing and sales strategy
A) defines the set of customer needs that it seeks to satisfy through its products and services. B) specifies the portfolio of new products that it will try to develop. C) specifies how the market will be segmented and how the product will be positioned, priced, and promoted. D) determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.