Define marketing planning. Briefly outline what a company should cover in its marketing plan
What will be an ideal response?
Marketing planning involves deciding on marketing strategies that will help a company achieve its overall strategic objectives. A detailed marketing plan is needed for each business, product, or brand. A typical product or brand marketing plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations. The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities. The plan then states major objectives for the brand and outlines the specifics of a marketing strategy for achieving them. In addition, action programs for implementing the marketing strategy along with the details of a supporting marketing budget are presented. The final section outlines the controls used to monitor progress and corrective action.
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What should a company do to improve its accounts receivable turnover rate?
a. Lower its selling prices. b. Increase its sales force. c. Give customers credit terms of 2/10, n/30 rather than 1/10, n/30. d. Reduce the number of employees working in the credit department.
Contribution margin divided by revenue is referred to as the ________________________________________
Fill in the blank(s) with correct word
Which of the following statements is true about finding a legal conclusion?
A) Legal conclusions should generally be found before relevant information is determined. B) Legal conclusions should be based on analogies and ethical norms rather than statutes, whenever possible. C) The issue can be used as a helper in order to find a legal conclusion. D) One should begin with an analogy to justice and freedom in order to find a legal conclusion.
On January 1, 2015, Alda Solutions paid $200,000 to acquire Fancy Phones, Inc, an electronic gadget-advertising website
At the time of the acquisition, Fancy Phone's balance sheet reported total assets of $200,000 and liabilities of $100,000. The fair market value of Fancy Phone's assets was $200,000. The fair market value of its liabilities was $100,000. At the end of 2018, goodwill was measured, and its fair value was determined to be $60,000. Record the impairment of goodwill. What will be an ideal response