Publishing houses, now increasingly part of larger conglomerates, were once typically small operations, closely identified with their authors and staffs. In other words, publishing was largely a ________ industry.

A. mandated
B. mom-and-pop
C. cottage
D. low-profit


Answer: C

Communication & Mass Media

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When public relations people engage in lobbying they often prefer to call it __________

Fill in the blank with correct word

Communication & Mass Media

Which introductory strategy has the added benefit of helping to relax the audience?

A. including personal references B. using humor C. presenting a startling statement D. incorporating quotations

Communication & Mass Media

In which situation are we most likely to sustain eye contact with our conversation partner?

A. if our conversation partner is just an acquaintance B. when we have no desire to dominate the conversation C. when we are listening rather than talking D. if we are discussing something unpleasant or serious

Communication & Mass Media

Using a lot of statistics in your speech helps the audience to listen actively

Indicate whether the statement is true or false.

Communication & Mass Media