What is ethos and why is ethos important in persuasive speaking?

What will be an ideal response?


Ethos is credibility. In the case of persuasive speaking, a speaker must establish ethos in order for audience members to believe that the presentation is accurate. If a speaker damages his/her ethos, his/her persuasive power is usually diminished.

Communication & Mass Media

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In your own words, how do men and women differ in their understanding and communication of emotion?

What will be an ideal response?

Communication & Mass Media

__________ happens when sound waves strike the eardrum and

spark a chain reaction that ends with the brain registering the sound. a. Understanding b. Responding c. Remembering d. Hearing

Communication & Mass Media

When Henri wants to share information with Chantal but not with others in the room, he switches from speaking English to speaking French, which Chantal understands

Which of the following best describes what Henri does to keep his comments to Chantal private? a) He decodes his message in a way he thinks only Chantal will understand. b) He changes the cultural context of the message in a way he thinks only Chantal will understand. c) He changes the temporal context of the message in a way he thinks only Chantal will understand. d) He encodes his message in a way he thinks only Chantal will understand.

Communication & Mass Media

Karla's friend, Jessica, always had to have the last word. If Karla complained about a difficult test, Jessica would say, "That's nothing, you should see the tests Dr. Brown gives. " If Karla is excited about a trip she is going to take, Jessica would say, "Oh, I've been there lots of times." Jessica could be described as having _____.

a. conversational narcissism
b. other orientation
c. complementarity
d. immediacy

Communication & Mass Media