The ______________________________ data is the repository of a variety of sales-oriented data, some of which result from recording sales events and some of which originate from activities that do not culminate in completed sales, such as presales activities.

Fill in the blank(s) with the appropriate word(s).


marketing

Business

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Code: A = amortization of unrecognized prior service cost B = interest cost C = gain or loss (to the extent recognized) D = service cost E = expected return on plan assets F = pension expense ? Which equation would be correct for the calculation of pension expense?

A) F = D + B ? E + A ± C B) F = B + D ± A ± C + E C) F = D ? B ± C ? E ± A D) F = B ± C ? E ? D ± A

Business

When there is conflict at work, Bob always turns the attention of the employees toward the future and talks about forgiveness and the positive things that have been accomplished rather than the negative. His style unites followers and causes them to keep focusing on what will happen good in the future. Bob is an example of what leadership style?

A. authentic leadership B. spiritual leadership C. servant leadership D. ethical leadership

Business

The relative cost of an advertising media is the relationship between the actual cost of the ad and the number of consumers the message reaches.

Answer the following statement true (T) or false (F)

Business

Which term refers to the management function that focuses on the communications that organizations have with other groups for the purpose of creating mutual goodwill?

A. corporate identity advertising B. public relations C. human resources management D. relationship management E. image management

Business