Advertising not only informs customers of available goods and services but also facilitates entry into markets for a firm or a new product or brand.
Answer the following statement true (T) or false (F)
True
Advertising not only informs customers of available goods and services but also facilitates entry into markets for a firm or a new product or brand; leads to economies of scale in production, marketing, and distribution, which in turn lead to lower prices.
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In terms of the 75/15/10 rule, the 15 represents the amount of money that is spent on producing the advertisements
Indicate whether the statement is true or false
The U.S. does not prohibit U.S. companies from ___________ in foreign markets.
Fill in the blank(s) with the appropriate word(s).
Which of the following is true of document headings?
a. Readers are more motivated to pay attention to a document with headings than one without headings. b. Headings should not reveal the conclusions reached in the discussion. c. Major and minor headings should be formatted to receive equal attention. d. All of the above are true.
According to Trompenaars' dimensions of value orientations, in a(n) ______ society, status is based on what a person does.
A. achievement B. ascription C. diffuse D. neutral