Which of the following is a behavioral segmentation variable?
A. lifestyle changes
B. a new member of the household being born
C. a large family that collectively showers 15 times a day
D. convenience of taking a shower
E. a large family of 15 people in a household
Answer: C
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According to the three-dimensional model of corporate performance presented by Archie Carroll, all of the following are questions that should be asked except
a. What components should be included in the definition of corporate social responsibility? b. What are the overall external social issues that the firm must acknowledge? c. How can the firm maximize profitability? d. How will the firm address the social issues that affect its operations?
An opportunity cost is generally thought of as
A) money placed in an investment opportunity. B) the chance to make money in an investment. C) the benefits given up by choosing one alternative over another. D) the benefits gained by choosing one alternative over another.
Most franchisors provide trade name, but are not allowed to detail operations
a. True b. False Indicate whether the statement is true or false
The payback period technique does not consider the time value of money.
Answer the following statement true (T) or false (F)