________ activities focus on price alone and include trade promotions, short-term price deals, and refunds
A) Consumer franchise-building
B) Non-consumer franchise-building
C) Product building
D) Concept building
B
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A buyer's decisions are influenced by ________ such as culture, subculture, groups, gender roles, and family
A) personal characteristics B) situational factors C) perceptions D) social factors E) psychological factors
One of the assumptions of the EPQ (Economic Production Quantity) model is that ______.
A. there are several different products involved B. production runs to replenish inventory occur at regular intervals C. the lead time for the receipt of orders varies depending on the order D. there are no quantity discounts available
During the purchase of janitorial services for a new building, Teresa has responsibility for working with suppliers and arranging the terms of the sale. In this role, Teresa appears to be acting as a(n)
A. gatekeeper. B. buyer. C. influencer. D. user. E. decider.
Which of the following may be participants in the foreign exchange markets?
A) bank and nonbank foreign exchange dealers B) central banks and treasuries C) speculators and arbitrageurs D) all of the above