While giving a speech, Ahmud monitors the crowd members for their responses. As the crowd responds through facial expressions and vocalizations, they are simultaneously listening to his message. This illustrates which principle of communication?

A) Communication is purposeful.
B) Communication is a package of signals.
C) Communication is ambiguous.
D) Communication is transactional.


Answer: D

Communication & Mass Media

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Marvin sees himself as an athlete and feels that he is a talented athlete. Which of the following statements most accurately summarizes this example?

A) Self-image is the difference between self-concept and self-esteem. B) Self-concept consists of our self-image and self-esteem. C) Self-concept is constantly changing, whereas self-image and self-esteem stay the same. D) Self-image and self-esteem are how we view ourselves; self-concept is how others view us. E) Self-image and self-esteem are constantly changing, whereas self-concept stays the same.

Communication & Mass Media

A cultural group within a larger culture is referred to as a ________

A) trans-culture B) bi-culture C) semi-culture D) co-culture

Communication & Mass Media

The two basic components of organization are selection and arrangement

Indicate whether the statement is true or false

Communication & Mass Media

We're not even sure how to measure online listening

a. TRUE b. FALSE

Communication & Mass Media