Explain why entertainment is not the only purpose of a speech for a special occasion.

What will be an ideal response?


- The idea that the only purpose for a special occasion speech is to entertain is misleading.
- There may be situations where entertaining is not the goal at all.
- Many speeches designed to entertain have an underlying message.
- A speaker may use an entertaining speech to "lighten the load" of a more serious situation.
- A special occasion speech may be used to strengthen commitment.
- It is important for the speaker to know the purpose of a special occasion speech and make strategic choices to accomplish this goal.

Communication & Mass Media

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The major difference between rules and norms is that

A. norms are written, rules are not. B. norms are created by individuals, rules by groups. C. rules are about what should happen; norms are about what should not happen. D. rules are more formal and are often written. E. rules are enforced by peer pressure, norms by leaders.

Communication & Mass Media

Explain Reeves and Nass’s concept of the “media equation.”

What will be an ideal response?

Communication & Mass Media

Most distributions of scores have only one score that occurs most often.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The phrase "beyond a reasonable doubt" describes _______

A) the burden of proof in a public policy debate B) the burden of proof in an academic debate C) the burden of proof in a criminal case D) the burden of proof in a civil case

Communication & Mass Media