All of the following are informal methods used in PR research, EXCEPT
a. Mystery shopping
b. Communication audits
c. Literature reviews
d. Focus groups
d
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There are many benefits of listening and monitoring, such as ______.
A. formulating items to evaluate B. identifying influencers C. analyzing key trends D. calculating overall growth amongst audience E. all of these
Use the word "fish" to describe the relationships between referents, thought, and symbols in
the triangle of meaning developed by Ogden and Richards. What will be an ideal response?
We hear much troubled talk about children no longer reading. Which of the following is true?
A. As a result, the federal government has begun early-reading programs in all 50 states. B. This is a major cause of the decline in publishing's revenues. C. The situation has reached epidemic proportions as fewer and fewer kids are reading. D. Nonetheless, the reality is that a large majority of children read for fun.
In general, when working problems that involve percents, write the percent as a ____.
A. whole number B. mixed number C. decimal D. fraction