A local car insurance company advertises its products with television commercials. During those spots, there are flashy lights, attractive dancers wearing skin-tight outfits, and local celebrities talking about how they have that company's insurance. The advertisement does not, however, mention any of the features, benefits, or costs associated with the product. This company is attempting to earn customers through which path of processing?
A. central route
B. tertiary route
C. secondary route
D. peripheral route
Answer: D
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People usually identify a letter more accurately when it is part of a word than when it is presented by itself. This is known as the _____ _____ effect
Fill in the blank(s) with correct word
People high in self-efficacy:
a. are self-confident, but give up too quickly. b. believe they deal effectively with life events. c. have more rigid superegos than persons low in self-efficacy. d. tend to be introverted loners.
Imaging studies using functional magnetic resonance imaging (MRI) suggest that meditation represents a voluntary regulation of attention and ____ functions
a. ?autonomic b. ?somatic c. ?central nervous system d. ?sensory
Shamir reflexively kicks his leg when the doctor taps him on the knee. Then, the doctor begins saying the word "Help" and then tapping Shamir on the knee. After forty-five trials of first saying "Help," followed immediately by tapping the knee, on the forty-sixth trial, Shamir kicks his leg after hearing the word "Help." In this example, the word "Help" is the ____, and Shamir kicking his leg in
response to the word "Help" is the ____.? a. ?unconditioned stimulus; unconditioned response b. ?unconditioned stimulus; conditioned response c. ?conditioned stimulus; unconditioned response d. ?conditioned stimulus; conditioned response