Which one of the following questions would be the primary concern in reviewing a campaign?

a. Did the campaign bring about the proposed action or change?
b. Did the campaign build meaningful media relations?
c. Did audiences seem to relate to the campaign?
d. Did the campaign gain media coverage?


a. Did the campaign bring about the proposed action or change?

Communication & Mass Media

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Which of these terms does not apply to editing story length?

a. trimming b. boiling c. cutting d. shorting

Communication & Mass Media

With the 1996 deregulation of radio stations, the government moved from a trustee concept of regulation to a

A) channel scarcity concept. B) democratic concept. C) laissez faire concept. D) marketplace concept.

Communication & Mass Media

It’s fair to say that the Web continues to converge with and compete with conventional media

Indicate whether the statement is true or false.

Communication & Mass Media

A(n) ___________ is an enemy disguised as a friend

Fill in the blank(s) with correct word.

Communication & Mass Media