In the 1920s, producers had to shift to a new sales orientation, which was characterized by all of the following except
A. taking orders and delivering goods.
B. increasing advertising.
C. determining what goods consumers wanted.
D. enlarging the sales force.
E. using occasional high-pressure selling techniques.
Answer: C
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Because of its natural feel and versatility, the ________ approach is generally the most persuasive way to develop an analytical report for skeptical readers
A) 2 + 2 = 4 B) yardstick C) direct D) hypothetical E) indirect
For her current research project, Margaret Rogers wants to select a sample in which every member has a known and equal chance of selection. In other words, Margaret is looking for a ________
A) simple random sample B) convenience sample C) stratified random sample D) judgment sample E) quota sample
Which of the following approaches suggests leaders are not always necessary?
a. Behavioral b. Continengency c. Trait d. Situational
An award of ________ orders the breaching party to perform the acts promised in a contract.
A. reformation B. injunction C. restitution D. specific performance