A persuasive speaker cannot be completely successful unless listeners experience

an emotional connection to the topic.

Indicate whether the statement is true or false.


Answer: T

Communication & Mass Media

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Dennis and Milton get into an argument about abortion. Dennis believes abortion is wrong in all cases, but Milton believes women have the right to choose no matter what and men should stay out of it. Dennis and Milton have different ________.

a. practices. b. norms. c. values. d. behaviors.

Communication & Mass Media

Denise is running late for class, so she throws on sweats and a ball cap and rushes to campus

Her classmate, Mark, jokes with her, saying "You look like crap; you should be at the gym rather than in class, looking like that." Mark's comments are termed in your text A. jocular sparring. B. friendship teasing. C. self-disclosure. D. friendly banter.

Communication & Mass Media

Some researchers believe there are several "basic" or "primary" emotions.

a. true b. false

Communication & Mass Media

Trevor wants to create a graph that shows his audience how the cost of cereal has been rising over the past ten years. Which type of graph should he use?

A. line B. map C. pie D. textual

Communication & Mass Media