The management of a new electronics manufacturing company asks its corporate communications division to create a media channel, so they can have control over all the content their employees develop
What kind of media channel do they want to create? What is its function?
a. Owned media; the company can own these media platforms without the intervention of gatekeepers such as editors and producers.
b. Earned media; the company gets free publicity because editors decide if the news release is good and then publishes it.
c. Paid media; the company can pay to advertise on social media platforms.
d. Media database; the public relations writer can have access to lists of publications, editors, and more.
A
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