A(n) ________ is a set of customers who are enlisted to give responses to questions or to provide data repeatedly over a period of time
A) control group
B) tracking study
C) experiment
D) panel
D
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A marketer wanting to determine business buyer behavior is most likely to ask which of the following questions?
A) Are buyers sensitive toward price changes in consumer markets? B) What are the major influences on buyers? C) Are niche markets more profitable than mass markets? D) How do interpersonal factors affect organizational performance? E) Is the role of gatekeepers relevant in the international business environment?
Yelk Garage uses time and materials pricing. It is setting prices for next year using the following information: Labor rate, including fringe benefits$50per hourAnnual labor hours 3,350hoursAnnual materials purchases$825,000 Materials purchasing, handling, and storage$46,000 Overhead for depreciation, taxes, insurance, etc.$67,000 Target profit margin for both labor and materials 20% What should Yelk set as the direct labor rate per hour?
A. $70 per hour. B. $64 per hour. C. $50 per hour. D. $100 per hour. E. $84 per hour.
Cameron, editor of the local newspaper, assigned to Jim the writing of a story about pollution of a nearby stream. Although Jim used reasonable care in gathering and checking his information, unknown to Jim, the story contained a defamatory statement about Maureen. Maureen reads the story and sues Jim for libel. Cameron, who read and published the story:
a. must indemnify Jim for Maureen's claim. b. need not indemnify Jim for Maureen's claim because Jim should have checked his facts more carefully. c. need not indemnify Jim for Maureen's claim because Jim breached his duty to obey instructions. d. can recover damages from Jim for any injury to the newspaper resulting from Jim's story.
A company that makes the rocket widget has one machine capable of producing this unique item
The machine requires an attendant, who works 40 hours a week for $12 per hour and has made himself available for a maximum of 8 hours of overtime. It costs $20 per hour to run the machine and it is capable of producing 10,000 rocket widgets per hour. The widgets sell for $10 per hundred and cost $1 per hundred in materials. If the production manager wishes to develop a sales and operations plans using an optimization model, which of the following statements is valid? A) A constraint should limit overtime to less than 8 hours per week. B) The objective function should maximize the amount of rocket widgets produced. C) The objective function must be to minimize the overtime. D) A constraint should limit the cost to run the machine to less than or equal to $20 per hour.