Which of these statements accurately describes exploratory informative presentations? a. They should resolve any unanswered questions on the topic. b. Experts on the subject may be tentative with their conclusions. c. They assume the audience has some previous knowledge about the topic. d. They do not invite the audience to learn or discover. ______ is a form of informative presentation that uses entertainment, often in the form of humorous stories, sad tales, or daring narratives of adventure, to inform audiences about important social issues.
a. Reality television
b. A feature story
c. Edutainment
d. Fake news
c. Edutainment
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Describe the work of the creative in creating an advertising campaign
What will be an ideal response?
A company issues 10% bonds with a par value of $180,000 at par on January 1. The market rate on the date of issuance was 9%. The bonds pay interest semiannually on January 1 and July 1. The cash paid on July 1 to the bond holder(s) is:
A. $0. B. $8100. C. $18,000. D. $9000. E. $16,200.
Unless a sale is "as is" or "with all faults," the implied warranty of merchantability cannot be
disclaimed without using the word "merchantability" in the disclaimer. Indicate whether the statement is true or false
Customer experience management (CEM) is
A. the process of managing the entire customer experience within the company. B. a cluster of benefits that an organization promises customers to satisfy their needs. C. the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience. D. the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. E. the integration of the service component of the marketing mix with efforts to influence consumer demand.