Traditionally, marketers have seen the role of ________ as generating short-term results, whereas the goal of ________ was to lead to long-term results.
A. public relations; institutional advertising
B. sales promotion; advertising
C. advertising; public relations
D. advertising; personal selling
E. corporate blogs; public relations
Answer: B
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Nonprofit business ventures may also be referred to as ______ by some people.
A. tax shelters B. social enterprise C. advocacy ventures D. lobbying initiatives
Which of the following is not one of the common mistakes in negotiation?
a. Irrational escalation of commitment b. Winner’s curse c. Overconfidence d. Medium fixed pie
Article 9 of the UCC applies to a security interest without consent that arises by operation of law, such as a mechanic's lien
a. True b. False Indicate whether the statement is true or false
Anyone who knows of an offer can accept it
Indicate whether the statement is true or false