The practice of inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them is referred to as
A) data mining

B) behavioral marketing.
C) Internet tracking.
D) targeted selling.


B

Business

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______ are preconceived notions about the types of behaviors that characterize followers and nonfollowers.

What will be an ideal response?

Business

Your textbook identifies four types of change, which of the following is NOT one of those?

a. Lifecycle b. Dialectical (struggle based) c. Spiritual d. Teleological (vision based)

Business

Which organizational development intervention was not discussed in the textbook?

a. Structural b. Task-technology c. Human-focused d. Sociotechnical systems design

Business

The use of OR operator means that only one of the conditions must be met

Indicate whether the statement is true or false

Business