As you enter class, you see all of your classmates frantically studying their notes; from this you infer

that there must be a quiz that you had forgotten about. This inference is reasoning by sign.

Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. When speakers effectively cite credible sources they enjoy enhanced credibility. 2. A politician who acknowledges that his or her opponent also has some good ideas will ruin his or her own credibility. 3. Liking for a communicator will always lead to more effective persuasion. 4. Liking for a speaker has an indirect effect on perceptions of speaker credibility. 5. Being a disliked message sender never has any advantages.

Communication & Mass Media

All of the following are valid types of supporting material EXCEPT

A) a story about yourself. B) a hypothetical quotation. C) a definition. D) a hypothetical example. E) a very brief video clip that illustrates a point you are explaining.

Communication & Mass Media

Name three lessons we can learn from email communication in the corporate world

What will be an ideal response?

Communication & Mass Media

Which of the following is a prototype? [pp. 45–46, III]

a. the dictionary definition of a co-worker b. how a co-worker measures up on the dimension of intelligent-unintelligent c. the person who is the best example of a co-worker to you d. your idea about how you should act in specific situations with a co-worker e. your expectation of how a co-worker will behave

Communication & Mass Media