Public relations in the excellence theory recognizes the primary importance of ______.
a. the relationship between an organization and its stakeholders
b. the power balance between an organization’s stakeholders and its target audience
c. the relationship between an organization and its publics
d. the public’s ability to communicate effectively with the management of an
organization
c. the relationship between an organization and its publics
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U.S. assistance to Afghanistan's mass media is characterized as "__________diplomacy" which is meant to get messages favorable to the U.S. directly to the people
Fill in the blank with correct word
Maintenance strategies
a. are used in the phase of a relationship when you get to know your partner better and establish yourselves as a couple. b. are used to sustain your relationship and not take your partner for granted. c. relate to the first words we utter to a potential relationship partner to whom we are attracted. d. entail communication about why a relationship has been terminated. e. None of the above
Supplied by PBS, the most important (most used) source of information about public television viewers is
a. local audience surveys (often conducted by university students) b . mail and telephone feedback c. subscriber questionnaires in program guides d. Nielsen ratings e. ascertainment interviews and surveys
_____ communication is considered self-serving and doesn't consider the feelings of the listener.
A. Cooperative B. Aggressive C. Passive D. Assertive