Which of the following is not a category of agents covered in the text:
a. gratuitous agent b. special agent
c. universal agent d. general agent
e. all of the other choices are covered
e
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The best, most effective point-of-purchase displays utilize the following techniques, except:
A) integrate the brand's image into the display B) integrate the display with current advertising and promotions C) offers some type of price discount or promotional incentive D) make the display dramatic to get attention
What is selective exposure and how can it be advantageous at times?
What will be an ideal response?
Investigations of large multinationals in manufacturing and service sectors reveal that
A. for most companies, the world's marketplace is triad-based rather than global. B. the 500 largest multinationals are responsible for about half of the global stock of foreign direct investment. C. most of these firms have achieved broad and deep penetration of international markets as a whole. D. a majority of these firms generate an average of about half of their worldwide revenues within their home region. E. a majority of them use a global strategy.
Business marketers typically deal with many more buyers than consumer marketers.
Answer the following statement true (T) or false (F)