Zatarains offers packaged spice mixes for jambalaya, gumbo, and red beans and rice. Consumers can buy the product in the store, so Zatarains sells individual household-size packages to resellers. It also sells institutional-size packages to military bases, schools, restaurants, and other large organizations. The marketers of Zatarains would most likely segment the business market according to:
A. company characteristics
B. the buying process
C. financial terms
D. customer relationship objectives
E. length of distribution channel
Answer: A
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