In the context of marketing planning, implementation requires:
a. micromanagement strategies.
b. anti-competitive strategies.
c. centralization of the firm.
d. delegating authority to employees.
ANSWER: d
Implementation activities may involve detailed job assignments, activity descriptions, time lines, budgets, and lots of communication. Implementation requires delegating authority and responsibility, determining a time frame for completing tasks, and allocating resources.
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The focus of an activity-based cost management system is to assign costs to organizational units and hold unit managers responsible for controlling costs
Indicate whether the statement is true or false
Consideration can have legal value if the promisee:
A. does not give up something in exchange for the promise made by the promisor. B. does something he or she had no prior legal duty to do in exchange for the promisor's promise. C. agrees to do something he or she has a legal right to do in exchange for the promisor's promise. D. does not perform an act in the case of unilateral contracts.
On May 18, 2018, Fran Co. invested excess cash of $50,000 by purchasing bonds of Hans Inc. At year-end, December 31, 2018, the market price of the bonds was $52,000. The investment is categorized as a trading debt investment. Journalize the adjusting entry needed at December 31, 2018. Omit explanation.
What will be an ideal response?
Media outlets generally make information about their audiences available in order to
A) encourage possible take-overs by other media outlets. B) avoid government audits. C) aid in the sale of advertising time and space. D) spare companies the need to hire an advertising agency. E) encourage firms to buy more detailed behavioral information from them.