All the airlines that fly to the island country of Klerwada distribute tourist information pamphlets in their flights. These pamphlets are prepared by the tourism ministry of Klerwada to attract people to explore tourist destinations. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing
B. Place marketing
C. Event marketing
D. Idea marketing
Answer: B
You might also like to view...
One of Edward L. Bernays's biggest contributions to the field of public relations was ________
A) recruiting Don Hillman, the first distinguished senior practitioner B) designing the first degree program in public relations C) using approaches that drew upon insights from the field of psychology D) understanding the importance of integrating advertising into campaigns
Trina is interviewing candidates for an important position in her organization and wants to ensure the applicant will fit with the strong culture that exists. She should be sure to ask ______
A. what are your favorite sports? B. what are your top three values? C. if hired, how much vacation would you expect? D. do you plan on having any children in the next year?
Electronic banking involves _____
a. end-of-month credit statements b. the use of standardized credit systems on a national level c. video-recording systems d. the use of automatic teller machines and the instant processing of retail purchases
If a fraud is committed by a member of the board of directors of a corporation, a written notice to the corporation from individual shareholders is not required to bring a derivative lawsuit
Indicate whether the statement is true or false