A church targeting different demographic groups to increase attendance is an example of ________
A) affinity marketing
B) not-for-profit marketing
C) societal marketing
D) evangelism marketing
E) affiliate marketing
B
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Presenting product facts in a straightforward manner is which type of executional framework?
A) testimonial B) dramatization C) slice-of-life D) informative
Poseidon Marine Stores Company manufactures special metallic materials and decorative fittings for luxury yachts that require highly skilled labor. Poseidon uses standard costs to prepare its flexible budget. For the first quarter of the year, direct materials and direct labor standards for one of their popular products were as follows:
Direct materials: 4 pounds per unit; $4 per pound Direct labor: 4 hours per unit; $15 per hour Poseidon produced 5000 units during the quarter. At the end of the quarter, an examination of the labor costs records showed that the direct labor cost variance was $6000 F. Which of the following is a logical explanation for this variance? A) The company used fewer labor hours than allowed by the standards. B) The company paid a lower cost per hour for labor than allowed by the standards. C) The company used a lower quantity of direct materials than allowed by the standards. D) The company paid a lower cost for the direct materials than allowed by the standards.
If Alice is suing Harry for breach of contract, Alice is the:
A) plaintiff. B) defendant. C) appellant. D) appellee.
Projects A and B are mutually exclusive and have normal cash flows. Project A has an IRR of 15% and B's IRR is 20%. The company's cost of capital is 12%, and at that rate Project A has the higher NPV. Which of the following statements is CORRECT?
A. Assuming the timing pattern of the two projects' cash flows is the same, Project B probably has a higher cost (and larger scale). B. Assuming the two projects have the same scale, Project B probably has a faster payback than Project A. C. The crossover rate for the two projects must be 12%. D. Since B has the higher IRR, then it must also have the higher NPV if the crossover rate is less than the cost of capital of 12%. E. The crossover rate for the two projects must be less than 12%.