Which of the following is a discount to the retailer or wholesaler based on the volume of product ordered?
A) merchandising allowance
B) case allowance
C) forward buying allowance
D) push money
E) incentive program
B
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Which of the following statements is true of geographic pricing for freight?
A. Freight absorption pricing is atactic that requires a buyer to absorb the freight costs from the shipping point. B. Uniform delivered pricingdivides the United States into segments or zones and charges a flat freight rate to all customers in a given zone. C. Postage stamp pricing is adopted when the marketing manager wants total coststo be equal for all purchasers of identical products. D. With basing-point pricing, a seller designates a location as a basing point so that all buyers are not charged the freight cost from that point.
Launching a fighter brand is an effective way to deal with a situation in which the market segment being lost is price sensitive and will not respond to arguments of higher quality
Indicate whether the statement is true or false
Minar Inc. reported the following results from last year's operations: Sales$5,700,000Variable expenses 3,510,000Contribution margin 2,190,000Fixed expenses 1,734,000Net operating income$ 456,000Average operating assets$3,000,000At the beginning of this year, the company has a $900,000 investment opportunity with the following characteristics: Sales$1,530,000 Contribution margin ratio 60% of salesFixed expenses$810,900 If the company pursues the investment opportunity and otherwise performs the same as last year, the combined margin for the entire company will be closest to:
A. 6.3% B. 1.9% C. 9.9% D. 7.8%
Perceived desirability refers to the degree to which an individual has a favorable or unfavorable evaluation of the potential entrepreneurial outcomes.
Answer the following statement true (T) or false (F)