If benefits from a product are not correctly matched with the product’s price, then ______.
a. the product is likely to succeed
b. the product’s life cycle is likely to be extended
c. this may be a violation of government regulations governing product launch
d. the product is doomed to failure
d. the product is doomed to failure
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Ray is starting a new business with a friend and trying to decide between a C corporation, S corporation, and partnership. Which of the following statements regarding his decision is correct?
A. S corporations pay taxes on their current year income. B. A shareholder in a C corporation is taxed on his or her share of corporate income. C. A partner in a partnership is taxed on his or her share of partnership income. D. An S corporation owner must pay income taxes only on the salary received.
The former chairman of Nestlé recently told an interviewer: "We are food and beverages. We are not running bicycle shops. Even in food, we are not in all fields. There are certain areas we do not touch
Also, we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically? A) customer value B) competitive advantage C) focus D) myopia E) policy of dealing only with Swiss businesses
Birds hitting a plane on takeoff causing engine failure in flight is an example of what component of the skills model by Mumford?
A. competencies B. individual attributes C. career experiences D. environmental influence
Regarding the CIA and public relations, it is fair to say that ________
A) the agency takes public relations very seriously B) the agency no longer pursues public relations initiatives C) the Gillette Amendment prohibits public relations activities D) the agency has come under fire for its use of public relations