What are editorial calendars and how do marketers take advantage of them?
What will be an ideal response?
Editorial calendars take the guesswork out of identifying which sorts of stories connects want to publish. Many media outlets and a few bloggers disseminate editorial calendars that enumerate the topics they plan to cover during the calendar year. During the summer and fall, media companies generally release their upcoming editorial topics. Marketers can research these calendars to find suitable publications and outlets along with topics that correspond to news they wish to share about their firm and its products.
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