What is a market segment and what do marketers look for when defining a market segment?
What will be an ideal response?
A market segment is a subgroup of potential customers who share similar characteristics and therefore have similar product needs and preferences. Marketers choose those market segments that offer the greatest profit potential, and these become the target markets.
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The process where vendors ship the merchandise prepackaged to the distribution center in the quantities required for each store and then that merchandise is shipped to stores as soon as it is received is called
A. push supply. B. reverse logistics. C. pull supply D. cross-docking. E. ticketing.
Give an example of an organization that scanned its environment and changed to match shifts in the environment.
What will be an ideal response?
Corporate social responsibility (CSR) has been defined by the European Commission (2005) as existing when:
a. Companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders on a voluntary basis b. Companies do the right thing c. Companies maintain their immediate environment in pristine shape d. All of the above
BiState Inc. conducts business in North Carolina and South Carolina. If BiState's apportionment percentage in North Carolina is 63%, its apportionment percentage in South Carolina can be no more than 37%.
Answer the following statement true (T) or false (F)