The general goal of persuasion can be summarized as __________.

A. coercion
B. gaining knowledge
C. action or change
D. acceptance or rejection


Answer: C

Communication & Mass Media

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By introducing super-sized bookstores, Barnes & Noble started a trend that dramatically changed the way Americans browse and buy books

Indicate whether this statement is true or false.

Communication & Mass Media

Plagiarism is the intentional or unintentional act of using another's ideas or words without giving credit to the originator of the material

A. True B. False

Communication & Mass Media

Maria wants to prove that buying a car is better than leasing

one. She should use the __________ strategy. a. topical b. causal c. comparative d. problem-solution

Communication & Mass Media

What occurs when critical listeners elaborate the message presented by the speaker?

A. They take notes during the speech to provide feedback to the speaker. B. They listen to the speech with no preconceived ideas. C. They compare their assumptions with others in the audience. D. They think actively about what they hear and how it might be answered.

Communication & Mass Media