Identify the four key aspects/requirements imposed under the CAN-SPAM Act on individuals or entities that send commercial e-mail messages.

What will be an ideal response?


1) False/Misleading Messages: Commercial e-mail messages that include "materially false or misleading" header information or deceptive subject lines are prohibited. 2) Functioning Return Address and Opt-Out Mechanism: All commercial e-mail messages must contain either a functioning return address or an Internet-based reply "opt-out" mechanism for at least 30 days after transmission of a message. 3) 10-Day Prohibition Period: Spam senders are barred from transmitting commercial e-mail messages to any recipient after 10 business days following the exercise by the recipient of his or her right to opt out of future commercial e-mail messages; and 4) Disclosure Requirements: All commercial e-mail messages must disclose three specific items of content: (a) a clear and conspicuous identification of the message as an "advertisement or solicitation," (b) a notice of the "opt-out" mechanism, and (c) a "valid physical postal address." All commercial e-mail that includes sexually oriented material must also include a warning label on the subject line.

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

Both a preparation outline and a speaking outline should

A. contain a bibliography. B. briefly sketch the speaker's ideas. C. use a consistent pattern of symbolization and indentation. D. be written entirely in full sentences. E. include delivery cues.

Communication & Mass Media

Which of the following is an example of Fundamental Attribution Error?

a. A football player believes his lucky socks made him catch the winning touchdown b. Randall sees a brown cow and assumes that all cows are brown c. Ashley sees Matt talking to group of girls and automatically thinks they are talking about her d. Caleb is late to his first meeting because his car broke down, and Caleb's boss concludes that Caleb is not punctual when he first walks in.

Communication & Mass Media

Nonverbal communication is often ambiguous

Indicate whether the statement is true or false

Communication & Mass Media