All of the following is true with regard to cultural issues when locating in foreign countries except ______.
a. it is critical to understand the religious and cultural practices in overseas locations
b. companies have to deal with gender differences in labor practices and in promoting products that can be sold to consumers
c. a firm’s managers need to be fluent in the foreign country’s language
d. it is critical to assume that every product will appeal to consumers in other cultures
d. it is critical to assume that every product will appeal to consumers in other cultures
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Answer the following statements true (T) or false (F)
1. To be self-motivated, you need to have a positive attitude about yourself and your job. 2. With two-factor theory, maintenance needs are primarily met non-financially and motivators are met financially. 3. Both praise and criticism work equally well in motivating employees. 4. The giving praise model is a five-step process that begins with telling the employee what they did correctly and ends with encouraging repeat performance. 5. Collective societies include Japan, Mexico, Singapore, and Venezuela.
In which type of media would you find buttons advertising products?
A) place-based media B) out-of-home media C) the Internet D) directories E) magazines
Looking at marketing as a social process means focusing on
A. nonprofit marketing. B. micro-marketing. C. for-profit marketing. D. macro-marketing. E. personalized marketing.
Negotiation often follows assessing political environments and is a natural approach to conflict management.
Answer the following statement true (T) or false (F)