Confirmation bias in marketing research can lead to which of the following outcomes?

A. escalation of commitment
B. escalation of aversion
C. commitment aversion
D. the diversion fallacy


Answer: A

Philosophy & Belief

You might also like to view...

Ethical pluralism claims that

a. cultures can legitimately pass judgments on one another. b. in some situations we must stand up to evil and oppose it. c. we should listen to others because we are fallible. d. All of the above

Philosophy & Belief

As a lexical definition, the definition "'Relevant' means not being irrelevant" may be criticized as being:

A) Negative. B) Vague. C) Too broad. D) Ambiguous. E) Too narrow.

Philosophy & Belief

Irrelevant statements weaken an argument because they ________

A. are not factual B. are controversial C. cannot be warranted D. do not relate to the conclusion

Philosophy & Belief

INSTRUCTIONS: Select the answer that best characterizes each immediate inference. Adopt the Aristotelian standpoint for these problems. It is false that all modern sculptures are attention grabbers. Therefore, no modern sculptures are attention grabbers

A) Invalid, illicit conversion. B) Invalid, illicit subalternation. C) Valid, no fallacy. D) Invalid, illicit contrary. E) Invalid, existential fallacy.

Philosophy & Belief