If senior management already has made its decision, should marketing research be conducted? What questions should be considered?
What will be an ideal response?
It depends. If you are directed to do the research, you will need to produce something. However, if management has made up its mind, in theory there is no need for research. Marketers should ask themselves these three questions: (1) Will the research provide insights beyond what managers already know? (2) Is management committed to the project and willing to abide by the results? (3) Should the research project be large or small?
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Why is it imperative that manufacturers like Hewlett-Packard and Procter & Gamble understand the operations of retailers?
A. Retailers can expect fewer buyouts to occur B. To encourage retailers to offer and promote their products C. To have a wide assortment of products for customers to choose from D. To sell directly online E. To develop strategies for selling without retailers
All fieldwork involves the selection, training, and supervision of persons who collect data
Indicate whether the statement is true or false
Robert Inc uses the standard costing method. The company's main product is a fine-quality headphones that normally takes 0.5 hour to produce. Normal annual capacity is 5,000 direct labor hours, and budgeted fixed overhead costs for the year were $8,750. During the year, the company produced and sold 5,800 units. Actual fixed overhead costs were $6,000. Using the information provided for Robert
Inc, compute the fixed overhead volume variance. A) $2,750 (F) B) $925 (U) C) $5,800 (U) D) $3,675 (U)
Consider the following two activities: (1 ) performing warranty work, cost: $60,000. The warranty cost of the most efficient competitor is $10,000. (2 ) Purchasing components, cost: $100,000 (5,000 purchase orders). A study reveals that the most efficient level would use 2,500 purchase orders and entail a cost of $55,000. What is the nonvalue-added cost?
A) $55,000 B) $60,000 C) $45,000 D) $100,000