After studying the 1972 presidential race (The Unseeing Eye), researchers Thomas Patterson and Robert McClure concluded that political advertising on television:
a. always worked to get voters to switch their support to any candidate.
b. affected the way a majority of people decides to vote.
c. was able to manipulate about 7 percent of voters.
d. is the least cost-effective method of reaching registered voters.
ANSWER: c
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Whenever Karen works in a small group, she tries to keep the channels of communication open by reinforcing the efforts of others. Karen is taking on the group building and maintenance role of the _____
Fill in the blank with the appropriate word.
Some of the characteristics that make relationships more interpersonal than impersonal are
a. frequency and proximity of communication. b. quantity over quality. c. how important the content of talk is to both of you. d. uniqueness, irreplaceability, and interdependence.
In the process of communication, __________ refers to the unwanted barriers that prevent you from listening effectively to the speaker.
a. distortion b. noise c. criticism d. inducement
If you experience physical symptoms (e.g., blushing, racing heartbeat, or perspiring) while delivering a speech, which personality dimension is affected by your fear?
a. Behavior b. Affect c. Sensation d. Imagery e. Cognition