After marketing strategies are developed, the next step in marketing planning is ________

A) development of marketing objectives
B) strategic planning
C) implementation
D) situation analysis
E) pricing development


C

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Which of the following is a plan for combining the four components of the promotional mix to achieve one or more marketing goals?

a. public relations campaign b. advertising initiative c. media blitz d. promotional campaign e. marketing strategy

Business

Joe the Manager (Scenario)As a production supervisor, Joe decides on Friday afternoon how many units of output his employees should produce. He also decides which employee will operate which machine. On Monday, he informs his employees of their assignments to specific machines by handing out assignment sheets. He tells the employees that the schedule is going to be difficult this week due to the increased number of units that have to be produced. He goes on to tell them that he is sure they can fulfill the schedule because they are such good and skilled employees. Each day during the week, Joe checks the amount of output that the employees have completed and the number of units that have been rejected.When Joe decides as to how many units of output his employees should produce, he is

performing which of the following management functions? A. controlling B. leading C. planning D. organizing

Business

Which of the following is an incremental cash flow?

A. Market research costs B. Change in working capital C. Sunk costs D. Project site analysis costs E. Externalities

Business

A deal between Lou and Mike requires a transfer of stolen body building equipment for counterfeit currency that Mike will attempt to spend at Now! Discount Mart. This contract is

A. enforceable. B. void. C. voidable at the option of Lou or Mike. D. voidable at the option of Now!

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